The Guide: How to Use AI to Grow Your Aesthetic Business
✅ Step 1: What to Tell ChatGPT About Your Business
When asking AI for help, always start by giving it context. Here’s a checklist of what to share:
Your business name & location
Your main services (e.g., Botox, fillers, skin treatments, laser, facials)
Your target audience (e.g., women 30–55 looking for anti-aging, men in corporate jobs, brides-to-be, busy professionals, etc.)
Your brand voice (e.g., friendly & approachable, luxury & premium, clinical & expert)
Your goals (e.g., grow Instagram followers, increase bookings, attract higher-value clients, launch a new treatment)
Any restrictions (e.g., no discounts, avoid overly medical language, must stay compliant with regulations)
👉 Example:"I run a luxury aesthetics clinic in London specializing in skin rejuvenation for women aged 35–55. My brand voice is elegant but friendly. I want to increase bookings for my new collagen-stimulating treatment without offering discounts."
✅ Step 2: What to Ask ChatGPT
Here’s a list of smart questions clinics can ask ChatGPT once they’ve given their context:
Content Creation
“Write 5 Instagram captions about [treatment] that sound friendly and reassuring.”
“Give me 10 educational blog ideas that my clients would want to read about [service].”
“Turn this complicated treatment description into client-friendly language.”
Marketing Strategy
“Suggest 3 ways I can get more local clients for [treatment] using social media.”
“Create a monthly content calendar with post ideas for Instagram, TikTok, and email.”
“What are unique marketing angles other clinics in my city may not be using yet?”
Client Communication
“Write a polite but persuasive follow-up message for a client who had a consultation but hasn’t booked yet.”
“How can I respond to a client who is worried about looking unnatural after Botox?”
Business Growth & Analysis
“Look at my website [insert website link] and tell me 5 ways I can improve it to get more bookings.”
“What are the most common objections clients have about [treatment], and how can I address them in my content?”
“Analyze my services and suggest 3 new package ideas I could offer to increase revenue.”
✅ Step 3: Include Your Website for Deeper Insights
ChatGPT can also review your clinic’s website and give tailored recommendations.
👉 Example Prompt:"Here is my website: [insert website link]. Please analyze it and suggest improvements for my homepage to make it more client-friendly, increase trust, and boost bookings."
The AI can then point out things like:
Missing trust signals (reviews, certifications, before/after gallery)
Weak call-to-actions (“Book Now” button not visible enough)
Overly technical language that might confuse clients
Design/layout improvements for better flow
✨ Takeaway for Your CustomersBy giving ChatGPT context (who they are + what they want) and asking smart, specific questions, clinics can turn AI into their marketing assistant, content writer, strategist, and even website consultant.
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